Meta & Facebook Ads

Meta & Facebook Ads Agency for growth-stage businesses

We plan, build, and scale Facebook and Instagram campaigns that generate qualified leads and profitable ROAS — with creative testing, WhatsApp funnels, and relentless optimization toward revenue, not vanity metrics.

$2k–$5kTypical starting ad spend
60–90dTo profitability
3–5xTarget ecommerce ROAS
16+Industries served
Context

What is a Meta Ads agency?

A Meta Ads agency plans, builds, and manages paid campaigns across Facebook and Instagram — from targeting and creative to optimization and reporting — to turn ad spend into predictable, profitable results.

Meta Ads

  • Massive reach across Facebook & Instagram
  • Interest, lookalike & retargeting audiences
  • Lower CPLs than LinkedIn for many B2C/B2B offers
  • Best for volume, retargeting, and creative-driven growth

Other paid channels

  • Google/Search: high intent, higher cost-per-click
  • LinkedIn: precise B2B targeting, highest CPL
  • Display: awareness and retargeting reach
  • Best used alongside Meta in a full-funnel mix
The system

How we manage your Facebook & Instagram campaigns

1

Onboarding & audit

We audit your ad account, tracking, and past performance, then set the strategy, targets, and measurement framework.

2

Strategy & campaign architecture

We structure campaigns by objective and audience — cold, warm, and retargeting — built to scale without losing efficiency.

3

Creative strategy & production

We develop the angles, hooks, and formats that win on Meta, with continuous creative testing to keep costs down.

4

Launch, optimization & WhatsApp

We launch, optimize daily, and connect leads to WhatsApp funnels for higher-engagement follow-up and booking.

5

Reporting & scaling

Transparent reporting on CPL, ROAS, and revenue — then we scale spend on what works while protecting efficiency.

Verticals

Industries we serve

Meta Ads work differently across industries. We specialize in verticals where we have direct performance data and proven creative strategies.

Ecommerce & DTC

Catalog ads, dynamic retargeting, abandoned-cart flows, and ROAS-focused scaling.

Beauty & Aesthetics

Before/after creative formats and WhatsApp booking flows for clinics, salons, and brands.

Medspa & Wellness

Compliant campaigns for Botox, filler, laser, and body contouring — navigating Meta health restrictions.

Professional Services

High-value lead generation with WhatsApp qualification for B2C and B2B service firms.

Events & Experiences

Ticket sales and registrations with urgency-driven creative and event-specific targeting.

Luxury & High-Ticket

Premium positioning balanced with direct-response tactics for high-ticket conversion.

Results

Case studies: lead cost & ROAS results

Performance from YGP-managed Meta Ads accounts (results vary by industry, budget, and market conditions):

Medspa Client (UK)

Cut cost-per-booking from £85 to £32 over six months via creative testing and WhatsApp funnel optimization.

£85→£32Cost/booking
2.7xMonthly bookings

Ecommerce Beauty Brand

Scaled from $8K to $40K monthly spend while holding a 3.2x ROAS; WhatsApp cart recovery added 18% revenue.

3.2xROAS at scale
+18%Recovered revenue

B2C Service Business

Cold-audience local campaigns delivered qualified leads in month one, under the client’s CPL goal.

47Leads, month 1
$24Cost per lead

Luxury Events Brand

Event-registration campaigns sold out the event ahead of schedule, well under the target cost-per-registration.

340Ticket sales
$4.80Cost/registration
FAQ

Facebook Ads management FAQ

How much should I spend on Facebook Ads to see results?

Most YGP clients start with $2,000 to $5,000 per month in ad spend. Below $1,500/month, the Meta algorithm does not have enough data to optimize effectively.

How long does it take for Meta Ads to become profitable?

Most campaigns reach profitability within 60 to 90 days. The first 30 days are a learning phase for the Meta algorithm; profitability accelerates once winning audiences and creative are identified.

What is a good ROAS for Facebook Ads?

It depends on your margins. For ecommerce, 3x to 5x ROAS is typically profitable. For lead-generation businesses, success is measured by cost-per-qualified-lead and close rate rather than ROAS alone.

Do you handle ad creative, or do I need to provide it?

We provide creative direction, copy, and brief development. For video and photography assets, we work with your existing brand materials or recommend production partners.

What makes YGP different from other Meta Ads agencies?

We specialize in growth-stage businesses rather than enterprise accounts, and manage accounts as growth partners, not vendors — which means strategy, sales alignment, and revenue focus, not just ad management.

Your Growth, Our Mission

Ready to make Meta Ads profitable and predictable?

Get a free ad-account audit and a clear plan to lower CPL and scale ROAS.

Schedule a meeting

Let’s build your growth plan.

Pick a time that works for you. You’ll speak directly with a growth strategist who will map the fastest path to profitable paid campaigns.

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