Growth Marketing: What It Is and How It Differs From Traditional Marketing
Traditional marketing focuses on creating awareness and generating leads, then handing them off to sales. Growth marketing owns
Digital Marketing Insights, News, and Strategies
Lead Nurturing: How to Convert Cold Prospects Into Paying Clients
Research consistently shows that between 50 and 75 percent of leads who enter a B2B funnel are not
Marketing Analytics: How to Measure What Actually Drives Revenue
Most marketing dashboards are built to look impressive, not to drive decisions. They are full of impressions, clicks,
B2B Content Marketing Strategy: How to Build Pipeline Through Content
Most B2B content marketing produces traffic that does not convert, because it is built to satisfy a content
Account-Based Marketing (ABM): Strategy, Tactics, and Metrics for B2B
Traditional B2B marketing casts a wide net and waits for qualified leads to emerge. Account-based marketing (ABM) reverses
How to Set a Marketing Budget: A Framework for B2B and Service Businesses
Most marketing budgets are set in one of three ways: as a percentage of last year’s revenue, as